
Luxury Travel Marketing
With over four years of hands-on experience in the luxury travel sector (2004-2008) —and 20+ years in marketing—I've led standout campaigns for global destinations across the Caribbean, North America, Europe, Indian Ocean, Africa and Australasia. My journey began at Expressions Holidays and continued at Inspiring Travel Company (formerly Western & Oriental plc), where I combined strategic vision with a deep passion for immersive travel. Between 2009-2013, I worked on a variety of client loyalty programmes in the luxury travel space.

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Managed B2B and B2C marketing for five-star retreats and luxury ranch experiences
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Secured 5–10% YOY sales growth at Expressions Holidays and Western & Oriental
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Contracted 1,000+ hotels, airlines and ground handlers
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Negotiated £20K+ in joint marketing funds
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Delivered loyalty travel campaigns for clients like Visa, Financial Times, and Samba Bank
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Australasia
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North America & Canada
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Caribbean
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Africa & Indian Ocean
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Continental Europe & Middle East
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Far East

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World Travel Market
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Luxury Travel Fair
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Destination Show (London Olympia)
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Hawaii & Caribbean Tourist Board events
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Adventure Travel Show
At ICLP and PMA (Collinson Group), I led global travel-focused loyalty campaigns for Visa Commercial, Samba Bank, Diners Club, and Priority Pass. See more on the Loyalty & Partnership Marketing page.
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Skydiving in Queenstown, New Zealand
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Golfing at Pebble Beach, California
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Visiting the Pitons in St. Lucia
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Exploring Jurassic Park's filming locations in Hawaii
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Trekking Tasmania’s Wine Glass Bay

