Education Marketing

GL Assessment
I led a multi-channel marketing strategy and campaign execution for assessment solutions (attainment, ability, SEND). A Spring campaign achieved 3x lead targets, supporting sales growth across UK secondary schools and MATs.

Food Teachers Centre
Supported education campaign messaging and tactical delivery, promoting resources for food technology teachers nationwide.

Global University Systems (GUS)
In 2012, I was headhunted to launch the first-ever global student loyalty programme at Global University Systems. Within six months, I secured 40+ partner brands offering exclusive student deals, contributing to double-digit uplifts in sales, engagement, and event footfall.

Be Kind Movement - Education-Focused Not-for-Profit
Provided marketing expertise to promote the award-winning short film Itsy across global film festivals and education events. The campaign raised awareness and funding for projects supporting vulnerable women and children.

With 20+ years in strategic marketing leadership, I bring extensive experience across sectors—from fintech, SaaS, education and luxury travel - with a strong B2B and B2C skill set. My work in the education space (between 2013-2021) spans private institutions, not-for-profits, edtech, and secondary education.

Whether launching new initiatives, building loyalty programmes, or executing high-performing campaigns, my focus is always on strategic growth and long-term value.