I am currently Head of Marketing at Greengage, a high-growth London-based fintech startup, where I have built the marketing department from the ground up. Operating at the intersection of Web3, crypto finance, e-money, B2B lending and SaaS solutions, I lead the global B2B marketing strategy for digital business accounts, SME lending products, and financial SaaS platforms, including the launch and promotion of a Salesforce-integrated app and a digital legacy planning tool. My role spans brand development, cross-functional team leadership, digital and performance marketing, and driving strategic growth across the UK, Europe, and the Middle East.