Sponsorship Marketing
Early in my career (2008-9), I had extensive experience in the sponsorship industry, managing three flagship client accounts in media and sports for First Rights Agency (part of the First Artist Corporation). She secured a landmark £250,000 deal with Chambord liqueur as the presenting sponsor of the UK theatre production Breakfast at Tiffany’s—the first-ever sponsorship for a UK theatre show—within just 12 weeks of starting.
My role involved daily meetings and conference calls with potential partners to negotiate and close sponsorship deals, alongside frequent client consultations to recommend the best partnership strategies and guide effective sponsorship activation.​
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Breakfast at Tiffany’s UK theatre production
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Special Olympics GB Summer Games
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Simpson’s Cartoon Exhibition
